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Key Points to Making Mobile Websites Effective

• Remember, mobile interfaces are tiny compared to regular websites. So to create a clean, functional & professional looking mobile website, designers have to work with pre-defined spacial capacity.
• Your company logo should be at the top, and be attractive and eye-catching, but not too big (in either font or in file size) Keep it to 2 KBs or less for maximum user access
• Just below your logo, include some easy Navigation links to your regular website – first and foremost, a link to your Home Page is crucial, then other pages, such as landing pages with special enticing offers are always good to incorporate
• Content – If you can avoid changing the content from what your regular website displays, so much the better. Customers can become confused if you aren’t consistent with what your promoting. It’s fine to reduce your content on your mobile site to major value points, but be sure to provide links to the main article for those who are seeking that.
• Images – Be sure you cut down the size of any images you use – making mobile websites productive means using the proper sizing for attractiveness’ sake as well as not overloading the smart phone with slow-loading imagery. Only use small images and graphics where they’re relevant contextually. As for format for making mobile websites images most user friendly, stick with JPEG, .GIF or .PNG as they’re considered lightweight compared to other formats. Be sure to compress your pictures to avoid zooming, and always use the ALT text property for image.
• Footer/Copyright at the Bottom – Keep it simple and clean; don’t overload it with lots of links

All right, so those are all things to be sure to include. What should you avoid when making mobile websites?

STAY AWAY FROM….

• Javascript, Flash or any other “fancy” scripts – these simply take way too long to load, and you’ll get frustrated mobile customers who probably won’t check out your site again
• Ads – Stay away from using very many ads even though It’s tempting, because CPM (Cost for 1,000 impressions) is high on mobile devices – but don’t go there! It makes you look greedy & customers will feel you don’t care about their experience using your website, just the dollars it generates. This goes not only for making mobile websites successful, but for regular websites as well.

The Ultimate Cheater’s Way of Making Mobile Websites.
Just as there are templates and website builders for regular websites, there are also several mobile website builders you may wish to investigate. Here are a few:

• Mobify
• Wirenode
• Mofuse
• WP-touch Pro

Please consider these a starting point – there are other mobile website builders available, and undoubtedly more will continue popping up, just as there seems to be a new social networking website every few days.

“Keeping up with the Joneses” via making mobile websites that generate revenue and drive more traffic your way is easier than you may have ever dreamed. Here’s wishing you the best with your mobile website launch!