- Plan a free demonstration of your service at a local business which provides similar services. Put out bulletins and contact local media to inform them of the upcoming demonstration. To add to this tactic, you could also run a free food stand for the visitors to enjoy. The amount of publicity gained for your service will undoubtedly make up for the cost of the event.
- Have a competition, giving the winner a free service in whichever field you specialize in. This will generate business through word of mouth when they tell their friends, co-workers and family about the outstanding service you provide.
- Write a free eBook linked to your website and encourage others to share it through the vast social networking sites available. If the eBook is well written, entertaining and informative, there is a very good chance that it will go viral.
- Create walking billboards. Have some t-shirts made with your website’s logo, website URL and a graphic design giving insight to the services you provide. Make the shirt creative and fun, so that people will want to wear them. Sending them to your family and friends in other states, will give you national marketing at very little cost to you.
- Most home-based business owners work alone and therefore are not well known in the local community. Everyone wants their business to take off and you can use this to your advantage. Start a home based business committee, by holding a networking event with local entrepreneurs to get their business name out there. Since you are the organizer, you will be head of the committee, allowing you to spread your own business name to a more extensive market.
- Strategically placed business cards. If you’re adventurous, try placing your card in books throughout stores and libraries that pertain to services your business provides. This is a great way to get your name out there to people who are obviously in need of your service.
With the limitless variety of guerrilla marketing tactics, you have extensive advertising potential at your fingertips.
Here are some great examples of high end guerrilla marketing: http://bit.ly/usuCAv