The universe of cyberspace is an ever-changing and evolving landscape. And nowhere is it more evident than the world’s largest social networking sight Facebook. For anyone looking to use Facebook as a marketing and promotional platform, finding a marketing company that specializes in Facebook will help immensely.
What to look for in Facebook Marketing Companies
- Experience. Just as in any other field or industry, experience is a must. Find an agency or company that can show detailed examples of previous campaigns they’ve done using Facebook as a platform. The company should also be able to provide creative examples such as any supportive advertising or carefully crafted copy points. Nobody wants to waste their time, or money, on a marketer who’s stumbling through their first campaign.
- Statistics. If a Facebook marketing company has experience, they should also have the results and metrics from those campaigns. Positive results are the key reason for developing a Facebook promotion in the first place. The main selling points of any internet marketing company should be a track record of successful results. Did sales increase? If so, by how much? Did web hits go up? Why and from where? Most importantly, what was the return on investment? Those are the questions and answers any Facebook marketing company should be able to provide.
- Strategy. Don’t get distracted by the excitement of a salesman. Colorful banner ads and humorous posts are wonderful. But before signing on with any Facebook marketing company, make sure they can demonstrate a clear understanding of the goals, tactics and desired results. Together, those components should make up an easily understood marketing strategy.
- Costs. As with any product or service, make sure the costs associated are clearly explained and understood. Internet marketing professionals use a wide variety of pricing models. Some charge an hourly rate for work on the campaign. Others charge a flat fee. Still others require a set-up fee and a pay per impression charge. These are all legitimate pricing methods. Just make sure it’s understood up front.
While Facebook marketing companies come in all shapes and sizes, they should all be able to provide examples of their experience, statistics, a strategy and a clear cost estimate. If they can’t or won’t, it might be wise to keep looking.